I’m no sure you guys do not know but i’m upsest with Rachel Zoe.
Even with her ridiculiness to overdress her kids in designer outfits. But my theory is – if you can afford it why not.
She has one of the characteristics what I value most in people – She works hard.
But why i’m posting about Rachel Zoe here in real estate photography blog?
I stumbled upon her article in Architectural Digest about how to make your place stylish.
And as a realtors you know…sometimes it is hard to sell property if decor is outdated and old school.
You don’t have to redecorate whole house but just couple simple tweeks would help.
I have seen comparison ton the properties I have photographed. I did have two real estate shots in the same neighborhood, on the same street. I did good job on both of them…one was sold ~45 days earlier. Only one difference was in decor. Actulally house what was sold later had better backyard view.
The house what was sold later was full wich chackies and old furniture. Sellers not have to go and shop for new furniture just get new bedspread box away your grandmas figurines and old silk plants etc etc…but I will talk about it in my next posts. And maybe an inteview with a stager company.
Just simple excerpts from her article –
Know When to Outsource “People always assume interior design is something I’m really good at, or obsessed with, and I am in some ways. But for me, having a designer to help make the vision come to life is a necessity. I think having someone to execute and create and bring what they think will work is so helpful. Literally, this is everything I wanted. And I couldn’t have done this on my own, no way.”
Remember, Less Is More “I wanted to create a really airy, dreamlike environment—that’s how I’ve always approached any place I’m going to spend time, whether it’s my home, my office, or now this pop-up shop. I never want to feel cluttered. I never want to feel cramped. I like less furniture—but furniture with an impact.”
And again why i’m talking about it here? I would love to help you to sell properties faster. My pictures help, but to be prepared for 100% success, property has to be prepared for shoot as well. I have agents who has prephotoshoot consultations with seller and gives recomendations how to rearrange existing furniture what decorations take away or what to add before real estate photography takes place.
Based on my experience I will be posting series of articles for agents – how to stage and prepare house for photoshoot.
Please come back to check it out. But meanwhile enjoy what Rachel Zoe has to say on this topic.
And just one sample of perfectly prepered house for photoshoot and im sure it will sell fast.